— PROJECT NAME
Candy Digital
— ROLE
• Senior Graphic Designer
• Social & Product Design
• Motion / Launch Assets
— FOCUS
• Digital Collectibles
• Social Systems
• Moment-Based Campaigns
Candy Digital was a pioneering digital collectibles company focused on transforming how fans engage with sports, music, and culture.
As part of the creative team, I helped shape how the brand showed up visually across social, product, and platform experiences; supporting launches tied to MLB moments, live events, and limited-edition drops.
My work spanned social-first graphics, collectible systems, motion-driven storytelling, and platform visuals designed to drive engagement, clarity, and excitement at scale. The goal was always the same: make complex digital products feel premium, intuitive, and collectible.
COLLECTOR EXPERIENCE ASSETS
SOCIAL & COLLECTIBLE SYSTEMS
PRODUCT LAUNCH & COLLECTOR EDUCATION
TITAN Rarities — Official Launch Spot
Short-form launch film introducing Candy Digital’s TITAN Rarities in partnership with MLB & MLBPA.
This work required close collaboration with product, marketing, and partnerships teams to ensure consistency across every fan touchpoint.
TITAN Burn Mechanic Tutorial
Designed to educate users on Candy Digital’s collectible burn system.
This work required close collaboration with product, marketing, and partnerships teams to ensure consistency across every fan touchpoint.
All-Star Burn Mechanic Tutorial
Designed to guide collectors through Candy Digital’s All-Star burn experience.
This work required close collaboration with product, marketing, and partnerships teams to ensure consistency across every fan touchpoint.