— PROJECT NAME

Green80

— ROLE

Brand Identity & Social Design

— FOCUS

• Brand Identity

• Visual System Creation

• Social-First Templates

• Merchandise Concepts

Green80 is a football-centric entertainment social channel focused on culture, moments, and visual storytelling. The project centered on establishing a distinct brand identity and a flexible creative system designed for fast, repeatable social publishing.

I developed the visual language, social templates, and supporting design elements used to deliver consistent, high-impact content across platforms. This included layout systems optimized for headlines, reactions, and weekly football narratives, as well as exploratory merchandise designs to extend the brand beyond social.