— PROJECT NAME

Sour Strips

— SCOPE

• Brand Identity & Visual Systems

• Packaging & Retail Design

• Social & Motion Content

• Campaign & Launch Creative

— PARTNERSHIP

Founding Creative Partner

— IMPACT

• 250K+ Social Followers

• $10M+ in Sales Supported

• National Retail Rollout

• • Acquired by The Hershey Company

I partnered with Sour Strips at the earliest stage of the brand, shortly after its initial MVP launch in August 2019. At the time, the brand had minimal traction and lacked an established visual or creative system.

Over time, I helped evolve Sour Strips into a recognizable, retail-ready brand by developing its visual identity, packaging systems, retail displays, social content, and launch campaigns. This included creating in-store stand-up displays, retail packaging, promotional motion content, brand decks, and sales materials used across digital and physical channels.

Today, Sour Strips is carried nationwide at Target, Walmart, H-E-B, 7-Eleven, and other major retailers, and was ultimately acquired by The Hershey Company.