— PROJECT NAME
DraftKings
— FOCUS AREAS
Creative Direction Brand Identity Cross-vertical Campaigns Scalable Systems Mentorship
— DATES
November '23 – Present
I lead social creative direction at DraftKings, building the Pick6 brand identity and shaping campaigns that influence how teams think social-first. Collaborating with product, promo, ops, and responsible gaming, I drive cross-vertical initiatives that strengthen DK’s voice across platforms.
I create scalable systems — templates, tools, and brand libraries — that streamline workflows and ensure consistency for 30+ creators. By bridging social with internal creative, I deliver assets and direction that scale across the org.
DraftKings Pick6 Bag Builder Package
Social Templates
Motion Graphics
Island Stories
PRODUCT CARD MOTION
Reignmakers, a digital collectible arm of DraftKings, offers players a change to buy and sell their favorite player cards and compete in weekly contests.
The goal here was to create engaging social content to show-off players' scoring opportunities in real-time using the existing cards.