— PROJECT NAME
DraftKings
— ROLE
Creative / Social Design
— FOCUS
- • Social-first creative systems
- • Motion & static content
- • Real-time sports moments
- • Responsible Gaming & compliance-led design
— ENVIRONMENT
• Regulated Sportsbook
• Multi-league (NFL, NBA, MLB, NHL, NCAA)
• High-volume, real-time publishing
Initiating social-first creative across major sports leagues, working within a highly regulated environment that demands speed, accuracy, and brand consistency. My role focuses on translating live sports moments, promotions, and product updates into clear, engaging visual content while adhering to internal brand guidelines, Responsible Gaming and compliance guidelines
Collaborate closely with Product Ops, Promotion Ops, Sports Partnership and Responsible Gaming teams to design scalable creative systems, motion graphics, and static assets that perform in real time. This includes moment-based graphics, promotional campaigns, and reusable templates that enable rapid publishing during live games and major sporting events.
MOMENTS, MILESTONES & CHAMPIONSHIP CREATIVE
SOCIAL CAMPAIGNS & PROMOTIONS
Pick6 Bag Builder Promotion Campaign was a fully self-directed project built from concept to execution.
Creative Breakdown
This project required building a modular motion system from the ground up — spanning 3D modeling, animation, and real-time social delivery. I designed and animated the Bag Builder assets in Blender and After Effects, developing a flexible framework that allowed stacks, bags, and payouts to scale dynamically across formats and promotions.
Below is a behind-the-scenes look at the process, from early layout and motion testing to final production-ready assets.
A holiday-themed, social-first promotion developed alongside the social marketing team.
Animated gift reveals under the tree unlocked a new promotion each day, blending playful storytelling with performance-driven design to encourage daily check-ins and sustained engagement.
A Halloween-themed teaser and static campaign built to introduce Haunted Happy Hour.
The spooky teaser video set the tone and built anticipation, while supporting statics reinforced the offer and drove awareness across social.
REAL-TIME SPORTS MOMENTS
MOTION & SHORT-FORM VIDEO
PRODUCT CARD
MOTION
Using the existing player card system, I designed a flexible motion framework that allowed key plays; touchdowns, interceptions, field goals, and picks — to be surfaced instantly during live games. The result was a scalable set of motion assets that reinforced gameplay mechanics while driving engagement in fast-moving social environments.
SOCIAL MOTION SYSTEM
Social-first motion assets designed to auto-play in-feed and highlight the first touchdown of each primetime game.