Muntner Designs

DRAFTKINGS

 Sports Betting Company

— PROJECT NAME

DRAFTKINGS


— ROLE

Social Marketing

Creative Lead


— DATES

November '23 – Present

I’ve lead creative initiatives across various verticals, crafting templates and original designs to enhance our visual identity. Collaborating with product operations and promotional teams, I spearhead social-first campaigns, giveaways, and region-specific launches for our Pick6 vertical, growing our daily user base to 80K. I’ve helped develop organic social strategies resulting in a quarterly average of 950 posts, 46M impressions, and 882K weekly engagements, achieving a +2,800% YoY increase across our six verticals.

Social Templates

Motion Graphics

Island Stories

PRODUCT CARD MOTION

Reignmakers, a digital collectible arm of DraftKings, offers players a change to buy and sell their favorite player cards and compete in weekly contests.


The goal here was to create engaging social content to show-off players' scoring opportunities in real-time using the existing cards.