— PROJECT NAME

CBUM / Performance Nutrition

— ROLE

Packaging Design

Visual Direction

— SCOPE

Foundational SKU Labels

Early Brand Packaging System

— TIMING

Early Product Launch Phase

I contributed early-stage packaging label designs that helped establish the visual foundation for CBUM’s performance nutrition line.

While limited in SKU count, this work set the tone for typography, hierarchy, color usage, and shelf presence—helping define how the brand would show up in retail and direct-to-consumer environments.

These initial labels helped inform future iterations and expansions that have since evolved into the packaging now seen in stores today, providing a consistent visual through-line as the brand scaled.